Ideas for growth

The AMplify growth journal

Clear thinking, practical lessons and useful perspectives for leaders building what comes next.

Marketing & Growth 03 Aug 2026

The business case for connected customer experiences

Why the handoffs between marketing, sales and service often determine whether growth becomes repeatable.

Growth Strategy 03 Aug 2026

A simple way for growing businesses to prioritise AI opportunities, estimate value and move from experiments to repeatable workflows.

Marketing & Growth 02 Aug 2026

Why reliable demand is less about a single channel and more about the handoffs between strategy, marketing, sales and experience.

Growth Strategy 02 Aug 2026

The strongest growth teams are not replacing strategy with AI. They are using it to make every strategic decision sharper.